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Wwdc mac book air1/17/2024 ![]() That appears to be based on a comparison of a pre-production MacBook Air 15 with an 8-core M2, 8GB of RAM, and a 256GB SSD and a 15-inch laptop with a Core i7-based PC with Intel Iris Xe Graphics, 16GB of RAM, and a 512GB SSD, running Windows 11. The company does say the model “is based on publicly available sales data over the prior 12 months” but where the company sourced the sales data isn’t disclosed.įortunately, Apple did publish more details of how it makes the “twice as fast” claim. ![]() So which laptop does Apple base this claim on? We don’t know. That’s probably fair if Apple wants to get those with older MacBook Air laptops to upgrade-but obviously it’s also to Apple’s advantage to ignore the fact that the new MacBook Air 15 will only be marginally faster than last year’s MacBook Air 13 and probably not a huge improvement over the original M1-based MacBook Air 13 either.Ĭlaim: “When compared to the best-selling 15-inch PC laptop with a Core i7 processor, the new MacBook Air is up to twice as fast.”įact check: Rather than comparing to a 3-year-old laptop, Apple apparently takes a swing at the newest PC laptops with this claim. The real marketing sleight of hand though is comparing a 3-year-old laptop with its newest model. Overall, we think the claim is mostly based in reality-we just don’t think you’ll get 12x performance in all tasks. After all, there are indeed some things on the 2020 Intel-based MacBook Air 13 that would likely still be faster than the MacBook Air 15 if you looked hard enough. We’ve kicked the tires on the M1 and M2 laptops and they are plenty impressive, so we don’t think the 12x claim is too out of bounds, especially against such old hardware. Do we doubt Apple’s claims? Not entirely, but it would really make us feel better to know what it used.
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